Innovative Ideas Investment - iii takes pride in its roots as part of a geography that has always played a central role in development of culture and civilization. human potential development and investment in sustainable themes are the key objectives of Innovative Ideas Investment’s corporate philosophy. Innovative Ideas Investment does not confine itself to investments in Middle East but rather believes that substantial value can be generated by unlocking the human potential in various sectors and geographies sectors across the World. Similarly, investing in sustainable themes requires broadening of the investment horizon. To achieve its objectives, Innovative Ideas Investment consults with renowned subject matter experts and sets quantifiable, ambitious yet achievable targets .for all of its investments.